YAMATO ANNOUNCES FIRST PARIS POP-UP
YAMATO ANNOUNCES FIRST PARIS POP-UP
The heritage kimono brand will be showcasing its contemporary labels
Y. & SONS and KIMONO by NADESHIKO.
The heritage kimono brand will be showcasing its contemporary labels Y. & SONS and KIMONO by NADESHIKO.
1-3 Place de Thorigny
75003, PARIS
FRANCE
18th JAN. -End of Dec. 2024
In January 2024, the Tokyo-based kimono brand YAMATO will take up temporary residence in Paris, where it will showcase its Y. & SONS and KIMONO by NADESHIKO contemporary fashion labels. This move marks a first international expansion for the heritage company, which revisits and reinvents the traditional kimono for a new generation of shoppers. The pop-up space in the Marais district will be inaugurated with a cocktail event on January 17th, from 5pm to 7pm, and will remain open through end of Dec, 2024
YAMATO president and chief executive officer Takayuki Yajima, whose great-grandfather founded the company in 1917, is on a mission to make the kimono a versatile, easy-care, everyday staple:
“Though it is still perceived as a traditional garment, the kimono should not be seen as a relic of the past, but as an essential in contemporary fashion wardrobes that can mix seamlessly with other pieces. And where better than Paris, the international fashion capital, to celebrate our expansion?”
Garments are made to last and lend themselves easily to adaptations and alterations over time so that they can evolve alongside their wearer into distinctive and long-lasting wardrobe statements.
Brands
Founded in 2015, Y. & SONS offers a distinctive twist on city wear with a range of Savile Row-inspired tailored kimonos for men with classic wardrobe staples including kimonos and haoris crafted from organic cotton and wool flannels, exuding timeless elegance.Tailored wool coats and trenches are translated into geometric Japanese constructions, bringing a sartorial touch to kimono styles while giving Western classics a fresh ease. Y. & SONS has two boutiques, located in Kyoto and next to the Torii gate of the Kanda Myojin shrine in Tokyo.
Founded in 2004, this women’s label offers a range of contemporary kimonos and haori jackets crafted from unconventional materials such as traditional cotton fabrics woven with wool threads and super-soft Imabari toweling fabric in soft or bright Pop colors. Modern embellishments include oversized piping details and textured fringe embellishments recalling refined fil coupé silk kimono fabrics. KIMONO by NADESHIKO operates a store in Harajuku.
Retail prices at both labels range from 370 to 1,300 euros.
Opening hours: 11:00-19:00
Closed on Mondays
Tel: Paris store +33 7 44 85 66 53
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