The Yamato company is established in Shinjuku, Tokyo.
President Eiji Yamada makes an official visit to the USA and on his return, he floats the idea of specialist chain stores.
The company begins developing its own original products.
The first of the chain stores open in Shinjuku. Kimonos start to rapidly increase in popularity.
The water and oil repellent ‘hajiku silk’ kimono is developed.
Construction of the head-office building is completed.
Sales hit 14.5 billion yen.
Kabuki actor Bando Tamasaburo is appointed as an official Yamato ambassador. Yamato becomes the first chain in the industry to have more than 100 stores.
The Garment Research Promotion Organization is established. (Currently known as the Kimono no Mori Foundation).
Mr Kotaro Nakamura is appointed brand ambassador and the new Yamato brand ‘Hanai’ is launched.
Takatoshi Yajima becomes company president.
The kimono has a fashion revival. The ‘Eight Color Yukata’ is produced and kickstarts a nationwide yukata boom.
Singer Namie Amuro is appointed as a brand ambassador.
The company celebrates its 50th anniversary. It launches a kimono themed around Japanese kokuho national treasures. It is named. ‘Japanese beauty. National Treasures.’
The second-hand kimono shop, ‘Tansu-ya’ is launched as a franchise venture.
Singer Takako Uehara is appointed as brand ambassador. The ‘Super Reversible Furisode’ kimono is launched. The kimono and obi can be worn both ways.
For the company’s 85th anniversary, the new brand ‘Ka.Bu.Ki.’ is announced. The ‘Tsukuribe no Kai’ initiative is launched that aims to train the next generation of skilled craftsmen.
Participation in the 400th anniversary marking the start of the Edo Period.
A movement to make kimonos more casual begins and the ‘Nadeshiko’ brand aimed at young people is launched. The actress Shinobu Terashima launches a brand called ‘Hanashinobu.’
Participation in the Expo 2005 in Aichi. Launch of the exhibition ‘Momoyama Tsuganaka’ at the Tokyo National Museum.
90th anniversary of the company. Yamato ‘bishoukai’ announces ‘The Beauty of the Louvre.’
To make kimonos more widely accessible, Yamato launches the “Kimono no Mori” initiative.
Takatoshi Yajima is appointed president. Kimonos become popular apparel clothing.
Atsuko Maeda is appointed as brand ambassador.
Stylist Yuko Omori is appointed as a director and new brand “Double Maison” is launched. The group launches ‘Idol’, a furisode rental shop
Easily accessible kimono-wearing classes, ‘Kimono Club’ are launched within all Yamato Nadeshiko stores. ‘Kimono Hiyori’ is launched across the country to enable people to go out in kimonos.
Akari Hayami is appointed as brand ambassador.
Men’s kimono tailor “Y. & SONS” opens in front of the Kanda Myojin shrine. New brand ‘THE YARD’ launches to position kimonos as an everyday staple and equivalent to the white t-shirt. Suzu Hirose is appointed brand ambassador.
‘Nadeshiko’ is re-launched with the new brand-name ‘KIMONO by NADESHIKO’ and opens a store in Harajuku.
Centennial of the foundation. ‘Y. & SONS’ exhibits the “T-KIMONO” at the world’s leading fashion fair, Pitti Uomo. Launches a pop-up shop in London. Announces the ‘Quick Kimono and Quick Yukata’ that only takes five minutes to wear.
Yukata pop-up stores are launched across the country. Mei Nagano is appointed as brand ambassador.