{"id":240,"date":"2019-07-05T14:59:08","date_gmt":"2019-07-05T05:59:08","guid":{"rendered":"https:\/\/www.kimono-yamato.co.jp\/en\/?page_id=240"},"modified":"2025-07-15T14:49:51","modified_gmt":"2025-07-15T05:49:51","slug":"history","status":"publish","type":"page","link":"https:\/\/www.kimono-yamato.co.jp\/en\/about-us\/history\/","title":{"rendered":"History"},"content":{"rendered":"
\r\n

History<\/h1>\r\n
\r\n
1917<\/dt>\r\n
Established in Koishikawa, Tokyo.<\/dd>\r\n
1947<\/dt>\r\n
The Yamato company is established in Shinjuku, Tokyo.<\/dd>\r\n
1959<\/dt>\r\n
President Eiji Yamada makes an official visit to the USA and on his return, he floats the idea of specialist chain stores.<\/dd>\r\n
1963<\/dt>\r\n
The company begins developing its own original products.<\/dd>\r\n
1965<\/dt>\r\n
The first of the chain stores open in Shinjuku. Kimonos start to rapidly increase in popularity.<\/dd>\r\n
1970<\/dt>\r\n
The water and oil repellent \u2018hajiku silk\u2019 kimono is developed.<\/dd>\r\n
1972<\/dt>\r\n
Construction of the head-office building is completed.<\/dd>\r\n
1973<\/dt>\r\n
Sales hit 14.5 billion yen. <\/dd>\r\n
1977<\/dt>\r\n
Kabuki actor Bando Tamasaburo is appointed as an official Yamato ambassador. Yamato becomes the first chain in the industry to have more than 100 stores.<\/dd>\r\n
1978<\/dt>\r\n
The Garment Research Promotion Organization is established. (Currently known as the Kimono no Mori<\/a> Foundation).<\/dd>\r\n
1984<\/dt>\r\n
Mr Kotaro Nakamura is appointed brand ambassador and the new Yamato brand \u2018Hanai\u2019 is launched. <\/dd>\r\n
1988<\/dt>\r\n
Takatoshi Yajima becomes company president.<\/dd>\r\n
1990<\/dt>\r\n
The kimono has a fashion revival. The \u2018Eight Color Yukata\u2019 is produced and kickstarts a nationwide yukata boom.<\/dd>\r\n
1996<\/dt>\r\n
Singer Namie Amuro is appointed as a brand ambassador.<\/dd>\r\n
1998<\/dt>\r\n
The company celebrates its 50th anniversary. It launches a kimono themed around Japanese kokuho national treasures. It is named. \u2018Japanese beauty. National Treasures.\u2019<\/dd>\r\n
2000<\/dt>\r\n
The second-hand kimono shop, \u2018Tansu-ya\u2019 is launched as a franchise venture.<\/dd>\r\n
2001<\/dt>\r\n
Singer Takako Uehara is appointed as brand ambassador. The \u2018Super Reversible Furisode\u2019 kimono is launched. The kimono and obi can be worn both ways.<\/dd>\r\n
2002<\/dt>\r\n
For the company\u2019s 85th anniversary, the new brand \u2018Ka.Bu.Ki.\u2019 is announced. The \u2018Tsukuribe no Kai\u2019 initiative is launched that aims to train the next generation of skilled craftsmen.<\/dd>\r\n
2003<\/dt>\r\n
Participation in the 400th anniversary marking the start of the Edo Period.<\/dd>\r\n
2004<\/dt>\r\n
A movement to make kimonos more casual begins and the \u2018Nadeshiko\u2019 brand aimed at young people is launched. The actress Shinobu Terashima launches a brand called \u2018Hanashinobu.\u2019<\/dd>\r\n
2005<\/dt>\r\n
Participation in the Expo 2005 in Aichi. Launch of the exhibition \u2018Momoyama Tsuganaka\u2019 at the Tokyo National Museum.<\/dd>\r\n
2006<\/dt>\r\n
90th anniversary of the company. Yamato \u2018bishoukai\u2019 announces \u2018The Beauty of the Louvre.\u2019<\/dd>\r\n
2007<\/dt>\r\n
To make kimonos more widely accessible, Yamato launches the \u201cKimono no Mori\u201d initiative.<\/dd>\r\n
2010<\/dt>\r\n
Takatoshi Yajima is appointed president. Kimonos become popular apparel clothing.<\/dd>\r\n
2011<\/dt>\r\n
Atsuko Maeda is appointed as brand ambassador.<\/dd>\r\n
2012<\/dt>\r\n
Stylist Yuko Omori is appointed as a director and new brand \u201cDouble Maison\u201d<\/a> is launched.
The group launches \u2018Idol\u2019<\/a>, a furisode rental shop<\/dd>\r\n
2013<\/dt>\r\n
Easily accessible kimono-wearing classes, \u2018Kimono Club\u2019 are launched within all Yamato Nadeshiko stores. \u2018Kimono Hiyori\u2019 is launched across the country to enable people to go out in kimonos.<\/dd>\r\n
2014<\/dt>\r\n
Akari Hayami is appointed as brand ambassador.<\/dd>\r\n
2015<\/dt>\r\n
Men\u2019s kimono tailor \u201cY. & SONS\u201d<\/a> opens in front of the Kanda Myojin shrine.
New brand <\/a> \u2018THE YARD\u2019<\/a> launches to position kimonos as an everyday staple and equivalent to the white t-shirt. Suzu Hirose is appointed brand ambassador.<\/dd>\r\n
2016<\/dt>\r\n
\u2018Nadeshiko\u2019 is re-launched with the new brand-name \u2018KIMONO by NADESHIKO\u2019<\/a> and opens a store in Harajuku.<\/dd>\r\n
2017<\/dt>\r\n
Centennial of the foundation. \u2018Y. & SONS\u2019 exhibits the \u201cT-KIMONO\u201d which is collaborated with worldwide designer \u201cT-MICHAEL\u201d at the world\u2019s leading fashion fair, Pitti Uomo. Launches a pop-up shop in London. Announces the \u2018Quick Kimono and Quick Yukata\u2019 that only takes five minutes to wear. <\/dd>\r\n
2018<\/dt>\r\n
Yukata pop-up stores are launched across the country. Mei Nagano is appointed as brand ambassador.<\/dd>\r\n
2019<\/dt>\r\n
Takayuki Yajima becomes president.<\/dd>\r\n
2020<\/dt>\r\n
Y.\uff06SONS\u2019 exhibition is held at Norwegian Rain in Paris.
\r\n \u201cagn\u00e8s b. kimono,\u201d the collaboration between \u201cagn\u00e8s b.\u201d and YAMATO Tsunagari Project, has been released.
\r\n \u201cYukata zero\u201d has been launched to eliminate the obstacles to wearing yukata.
\r\n \u201cThe Yamato Online Fireworks Festival\u201d is held under the concept of a little happiness for 10minutes.
\r\n Y. & SONS opens its store in ShinPuhKan, located on the same premises as ACE HOTEL KYOTO.
\r\n Collaborative outerwear developed jointly by \u201cSUZUSAN,\u201d a Germany-based Arimatsu-Narumi Shibori brand, and Kimono YAMATO has been released.\r\n <\/dd>\r\n
2021<\/dt>\r\n
YAMATO holds free photo sessions on Coming of Age Day to celebrate new adults.
\r\n \u201cInclusive KIMONO,\u201d developed jointly by \u201cKORI-SHOW PROJECT,\u201d has been released at \u201cTrue Colors FASHION\u201d.
\r\n Collaborative accessories developed jointly by \u201cHyakuyodo,\u201d designed by manga artist Moyoco Anno, have been released.
\r\n YAMATO\u00d7atelier Haruka\u00d7Shibuya City hold a photo session for people with disabilities.
\r\n Produces the staff uniform for \u201cTATSUNO ART SCENE,\u201d held in Tatsuno city, Hyogo Prefecture.
\r\n Holds a kimono photo session at a childcare facility, wishing for the world where anyone can enjoy Japanese culture.
\r\n KIMONO by NADESHIKO opens its first street-side store in Harajuku.
\r\n \u201cYAMATO HUB, \u201d an event project that allows everyone to easily experience kimono and culture, has been launched.\r\n <\/dd>\r\n
2022<\/dt>\r\n
YAMATO holds free photo sessions for new adults with Shibuya City as a part of the Coming of Age Day project \u201cYoukoso Otonoe\u201d (Welcome to Adulthood).
\r\n \u201cPersonal Fit Order Service,\u201d which removes obstacles to wear kimono, has been released.
\r\n Sign onto \u201cShibuya Social Action Partner (S-SAP),\u201d a public-private initiative addressing community issues in partnership with the Shibuya City Office.
\r\n Collaborative yukata, haori, and accessories developed jointly by designer Nathalie L\u00e9t\u00e9 and KIMONO by NADESHIKO have been released.
\r\n Collaborative kimono and haori made from royal alpaca, developed jointly by \u2018THE INOUE BROTHERS,\u2019 a design studio, and Y. & SONS, have been released.\r\n <\/dd>\r\n
2023<\/dt>\r\n
\u201cThe Minsa Obi Contest\u201d is held at Naha Airport, showcasing 100 Minsa Obis, traditional textiles from Okinawa.
\r\n Sign onto \u201cTatsugo-cho Social Action Partner (T-SAP),\u201d a private-public initiative to promote \u014cshima Tsumugi, a traditional textile from Amami \u014cshima in partnership with Tatsugo-cho, \u014cshima District, Kagoshima Prefecture.
\r\n \u201cYAMATO Lab.\u201d with Keisuke KANDA, designer of \u201ckeisuke kanda,\u201d as creative director, has been launched.
\r\n \u201cYAMATO FRANCE SAS,\u201d a Corporation in France, has been established.
\r\n An exhibition, \u2018The Island, The Nature, and \u014cshima Tsumugi,\u2019 commemorating the 70th anniversary of Amami \u014cshima\u2019s reversion to Japan, is held.\r\n <\/dd>\r\n
2024<\/dt>\r\n
\u201cYAMATO FRANCE SAS\u201d opens KIMONO by NADESHIKO \/ Y. & SONS POP-UP STORE in Paris
\r\n Collaborative products developed jointly with the Japanese baby\/children\u2019s clothing brand \u201cFamiliar\u201d have been released.
\r\n The second collaborative collection developed jointly by designer Nathalie L\u00e9t\u00e9 and KIMONO by NADESHIKO has been released.
\r\n \u201cThe Minsa Obi Contest\u201d is held at ShinPuhKan.\r\n <\/dd>\r\n <\/dl>\r\n <\/div>","protected":false},"excerpt":{"rendered":"History 1917 Established in Koishikawa, Tokyo. 1947 The Yamato company is established in Shinjuku, Tokyo. 1959 President Eiji Yamada makes an official visit to the USA and on his return, he floats the idea of specialist chain stores. 1963 The company begins developing its own original products. 1965 The first of the chain stores open […]","protected":false},"author":1,"featured_media":0,"parent":34,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-corporate.php","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","hentry"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/pages\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":3,"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/pages\/240\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/pages\/240\/revisions\/775"}],"up":[{"embeddable":true,"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/pages\/34"}],"wp:attachment":[{"href":"https:\/\/www.kimono-yamato.co.jp\/en\/wp-json\/wp\/v2\/media?parent=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}